Before the Loewe Puzzle bag conquered the runways of Paris, became a cult accessory, and a favorite among celebrities, it began as a bold idea. This cubic bag, at first glance reminiscent of origami, was handcrafted from meticulously cut leather panels by artisans in Loewe’s renowned Spanish workshop. Ten years later, the Puzzle continues to amaze: it remains both avant-garde and deeply classic, practical yet infused with the magic of high fashion.
To celebrate the decade of this iconic piece, Loewe is launching the Puzzle 10 collection — a limited series comprising 19 reissues of archival Puzzle bags and one new design. The anniversary collection is not only a tribute to the silhouette but also a celebration of the craftsmanship that defines the Loewe house.
The Puzzle bag made its debut on the Loewe men’s runway in Paris in Spring 2015. This moment marked a quiet revolution in fashion: the bag’s ingenious geometry allowed it to fold flat while maintaining its architectural structure when opened. Each bag took nine painstaking hours to create, and its unique form quickly gained popularity among collectors, stylists, and fashion enthusiasts.
Created under the direction of then-creative director Jonathan Anderson, the Puzzle bag became a symbol of his vision for Loewe: a deep respect for craftsmanship and Spanish heritage, filtered through a modern and daring lens. A look back at past Puzzle models reveals a variety of motifs — from denim and dice patterns to appliqués featuring the letter “L,” referencing collegiate iconography.
In honor of the Puzzle’s tenth anniversary, Loewe, now under creative directors Jack McCollough and Lazaro Hernandez, has opened its archives to select the most creative pieces. The Puzzle 10 collection includes reissues like the Cloud bag from Spring 2017, featuring dreamy clouds on the corner panels, and the Polka edition with bold intarsia dots evoking mid-century toys and 19th-century novels. The collection also showcases the Patchwork version with the word “WELCOME” on the shoulder strap, as if inviting everyone in, and the Pixel Puzzle — a postmodern interpretation in shades of gray reminiscent of early internet graphics, which caused a sensation on the Spring 2023 runway.
The Loewe Puzzle bag is more than just an accessory; it is a cultural phenomenon that continues to inspire and astonish the fashion world with its unique design and craftsmanship.
To celebrate the decade of this iconic piece, Loewe is launching the Puzzle 10 collection — a limited series comprising 19 reissues of archival Puzzle bags and one new design. The anniversary collection is not only a tribute to the silhouette but also a celebration of the craftsmanship that defines the Loewe house.
The Puzzle bag made its debut on the Loewe men’s runway in Paris in Spring 2015. This moment marked a quiet revolution in fashion: the bag’s ingenious geometry allowed it to fold flat while maintaining its architectural structure when opened. Each bag took nine painstaking hours to create, and its unique form quickly gained popularity among collectors, stylists, and fashion enthusiasts.
Created under the direction of then-creative director Jonathan Anderson, the Puzzle bag became a symbol of his vision for Loewe: a deep respect for craftsmanship and Spanish heritage, filtered through a modern and daring lens. A look back at past Puzzle models reveals a variety of motifs — from denim and dice patterns to appliqués featuring the letter “L,” referencing collegiate iconography.
In honor of the Puzzle’s tenth anniversary, Loewe, now under creative directors Jack McCollough and Lazaro Hernandez, has opened its archives to select the most creative pieces. The Puzzle 10 collection includes reissues like the Cloud bag from Spring 2017, featuring dreamy clouds on the corner panels, and the Polka edition with bold intarsia dots evoking mid-century toys and 19th-century novels. The collection also showcases the Patchwork version with the word “WELCOME” on the shoulder strap, as if inviting everyone in, and the Pixel Puzzle — a postmodern interpretation in shades of gray reminiscent of early internet graphics, which caused a sensation on the Spring 2023 runway.
The Loewe Puzzle bag is more than just an accessory; it is a cultural phenomenon that continues to inspire and astonish the fashion world with its unique design and craftsmanship.
Sales launched on May 29th at selectively chosen global locations, and the full collection can be explored here: https://www.loewe.com/usa/en/women/bags/puzzle