Normcore

Normcore is a style that redefines ordinariness, turning it into a fashion statement. Its philosophy is rooted in embracing simplicity and authenticity, positioning itself in opposition to trend-chasing and extravagance.

Normcore is a kind of protest against flashy fashion and visual noise. Its essence lies not in standing out, but in blending in effortlessly with one’s surroundings. It doesn’t demand effort but offers comfort and functionality. The style aims to help people feel confident and free, without being constrained by trends or social hierarchies.

Normcore draws inspiration from minimalism, anti-fashion ideals, and 1990s culture. It combines utility and neutrality, making it suitable for a wide range of ages and situations.

History

Signature elements of the style

• Neutral color palette, avoiding bright accents and complex prints
• Natural materials: cotton, linen, wool — chosen for comfort and durability
• Simple silhouettes with no unnecessary details
• Comfortable footwear: sneakers, trainers, loafers, moccasins
• Minimal accessories

Wardrobe essentials

Substyles