Lovecore

Lovecore is an aesthetic centered around the consumption and visual culture of love. According to research, the aesthetic originated in the 1960s but gained widespread popularity on Tumblr in the 2010s. Today, Lovecore has found its place across most modern social media platforms.

The Lovecore aesthetic emphasizes the sweet and tender sides of love, deliberately setting aside more mature or erotic themes. It blends softness, hyper-femininity, and nostalgia. While real love, crushes, and relationships can be part of this aesthetic, it’s fair to say that most people appreciate Lovecore primarily for its cute visuals and romantic themes.

History

Signature elements of the style

• Color palette: the primary colors are pink, red, and white. Complementary: pastel colors, light peach, lavender, cream.
• Materials: soft and romantic fabrics, as well as knitted and crocheted elements to create coziness.
• Romantic dresses, Baby-doll style dresses, skirts with ruffles, skirts with ruffles, blouses with flounces, cardigans with cute details, sweaters with heart-shaped embroidery.
• Ballets, shoes with straps or decorations in the shape of hearts.
• Heart-shaped bags, pendants and brooches with love symbols.
• Bows, hairpins with pearls, vintage brooches.
• Glasses with rounded or heart-shaped frames.

Wardrobe essentials

Substyles