Hobicore

Hobicore is a style that merges childlike aesthetics with street fashion. Its philosophy centers on returning to the joys of childhood through an aesthetic that combines innocent sincerity with bold self-expression. Hobicore invites us to see the world through the eyes of a child—but with the perspective of adult individuality and creativity.

This style acts as a playful rebellion against the dull monotony and excessive seriousness of adult life. It encourages finding joy in small things, infusing daily routines with whimsy and visual lightness. Hobicore embodies the freedom of self-expression, where there are no rules—except one: enjoy the process and be yourself.

History

Signature elements of the style

• Bright colors, rainbows, pop art graphics, and smiling faces that evoke joy and playfulness
• Playful textures: shiny materials, vinyl, and soft fabrics like plush or fleece
• Retro vibe with references to 90s and 2000s fashion — baseball caps, sneakers, loose-fitting jeans, and vibrant sweatshirts
• Childlike accessories: beaded bracelets, cartoon-inspired nail art, hair clips shaped like flowers or stars
• Pop culture elements: graphic tees, accessories featuring iconic 90s symbols, rainbow backpacks, and mini bags

Wardrobe essentials

Substyles