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Barbiecore

Barbiecore is a style that embodies an idealized, fairy-tale version of femininity, inspired by the iconic image of the Barbie doll. At its heart lie dreaminess, playfulness, lightness, and a pursuit of glamorous yet accessible perfection.

In an era of information overload and everyday stress, Barbiecore offers an escape from the monotony and dullness of daily life, inviting us into a world of color and sparkle. It's a celebratory style—a reminder of how important it is to find joy in the little things. Barbiecore is a mix of nostalgia and modernity, where reality gives way to pink-tinted fantasies.

Barbiecore is a philosophy of lightness and freedom, where anyone can find strength in bright colors and endless glamour. It's a style that blends outer beauty with inner confidence, making the world just a little more fun and vibrant.

Signature elements of the style

  • Color palette: the dominant color is vibrant pink (“Barbie pink”). Complementary shades include pastels, white, silver, gold, and turquoise.
  • Materials: varied. Lacquered surfaces (lacquer, vinyl, eco-leather). Plastic and transparent parts. Glitter, sequins, velvet and shiny fabrics.
  • Prints and details: Logomania. Patterns like hearts, stars and other girly symbols.
  • Silhouettes: Fit and flare silhouettes that emphasize the figure. Mini skirts, corseted dresses, tight tops. Flared or ultra-trendy styles.
  • Accessories: High heels or platforms. Glamorous handbags. Bright retro-style sunglasses.
  • Pop culture inspiration: glossy magazines, images from Barbie movies, 2000s aesthetics.
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